Professor Hu’s research and publication are mainly concerned with communication and public communication. Some of his representative publications are: Persuasion and Identification, History of Chinese Public Relations, Crisis Communication Management (3rd edition) and Public Relations. He is also the chief editor of Chinese Crisis Management Research Annual Report Series. Professor HU has translated Propaganda (Edward L. Bernays) , Courtier to The Crowd: Ivy Lee and The Development of Public Relations in America (Ray Eldon Hiebert) and Crystallizing Public Opinion (Edward L. Bernays).