Matthew Hibberd is Director of the MA in Media Management and Professor of Media Management, Media Economics and Media and Cultural Industries at Università Svizzera Italiana (USI), Lugano, Switzerland. From 2011 to 2016 he was Head of the Department of Communications, Media and Culture and Professor of Communications, University of Stirling, Scotland, UK. He is a Visiting Professor at the Libera Università Internazionale per gli Studi Sociali (LUISS) and is a Fellow of the College of Teachers (FCollT) and the Royal Society of Arts (FRSA).