Personal Profile

Title: Associate Professor

1993 – B.A. in Visual Communication, Academy of Arts & Design, Tsinghua University.

1993 – Joined the Advertising Department, School of Arts, Peking University.

1998–2001 – Studied at Hochschule für Grafik und Buchkunst Leipzig (Academy of Fine Arts Leipzig, HGB), Germany, and received a Master’ s degree.

2001 – Joined the School of Journalism and Communication, Peking University.

April–October 2001 – Visiting Scholar, Dentsu Inc., Japan.

2014–Present – Teaching at the Institute of New Media, Peking University.

Research Areas

User Experience (UX), Advertising Visual Design, Photography, and Book Design & Bookbinding Art.

Courses Taught

User Experience Design, Digital Image Communication, News Photography, Visual Communication, Graphic Design, and Corporate Identity (CI) Design and Case Analysis.

Academic Contributions

1. 1996–1998 – Served as Art Director for the Preparatory Committee of Peking University’s Centennial Celebration, responsible for the design of the centennial celebration logo, commemorative stamps, sculptures, and promotional materials.

2. April 2001 – Designed the exhibition for the “211 Project” Achievements Showcase at Peking University.

3. October 2001 – Designed the official logo of the Peking University Forum.

4. Six Hundred Classical Chinese Poems – Recipient of the 4th National Award for Excellence in Book Design (China).

5. Poster Design – Awarded at the 1st Asia-Pacific Advertising Golden Statue Awards.

6. “Green Apple” Logo Design – Received the Excellence Award at the Hong Kong Computer Graphic Design Competition.

7. Provided corporate identity design for organizations including Suzhou Industrial Park Yitong Property Management Co., Ltd., Beijing Great Wall Investment Company, and Red Apple Stationery Co., Ltd.

8. Editor and Designer, International Masters of Design Series.