Personal Profile

Prof. Jing Xu holds a BA, MA, and PhD from the School of International Studies at Peking University. She currently serves as Director of the Health Communication Program, Deputy Director of the Institute of Culture and Communication, and Dual-Appointed Professor at the Institute for Global Health and Development, Peking University.

With 33 years of teaching experience at Peking University, her research focuses on Health Communication, especially global health and public emergency risk communication. She has led and participated in over ten national and international research projects, authored, co-authored, and edited five academic books, and published more than 70 journal articles.

Prof. Xu has a rich international academic background, having visited and delivered lectures at renowned institutions including Waseda University (1996-1997), the University of Oxford (2001-2002), the Royal Institute of Technology (KTH) in Sweden, The Chinese University of Hong Kong (CUHK), City University of Hong Kong (CityU), Vrije Universiteit Brussel (VUB), and Università della Svizzera Italiana. She is the founder and Editor-in-Chief of the Journal of Medicine, Humanity and Media (JMHM) (ISSN 2817-5166).

Research Areas

· Health Communication: Focusing on public health emergency risk and crisis communication, strategic health campaigns, and health policy advocacy.

· Political Communication: Specializing in public opinion research and social movement studies.

Ongoing Research Projects

"Public Opinion Guidance in Public Emergencies: Mechanisms and Methods" (2023 National Social Science Fund Key Project, No. 23AXW008)

"Risk Communication and Media Governance for Public Health Emergencies at the Grassroots Level in China with the Aid of LLM and Big Data Intelligence" (2025, Commissioned by the National Smart Social Governance Experimental Base at PKU-Wuhan East Lake High-tech Development Zone)

"Public Opinion Monitoring and Response Strategies for Risk Communication in Public Health Emergencies" (2025, Commissioned by Shanxi Provincial Center for Disease Control and Prevention)

"Capacity Building for Digital Intelligence Literacy and Health Communication among Medical and Health Professionals" (2025, Commissioned by Wuhan Center for Disease Control and Prevention, In Progress)

"Health Policy Advocacy for Stroke"

Completed Research Projects

"Pandemic Risk Communication" (2010, China’s Ministry of Health)

"Public Survey for Risk Communication on Food Safety" (2012, CFSA),

"Online Opinion Supervision on Food Safety for Risk Communication" (2019, CMH),

"Risk Communication for Public Health Emergency Management" (2020, Peking University),

"International Communication for Global Health Community" (2021, ADFL),

"Research & Database Construction of Human Healthy Community" (2021, NSSF).

Undergraduate Programs

· Introduction to Communication Studies

· Introduction to Journalism and Communication

· Introduction to Public Opinion Studies

· International & Intercultural Communication

MA & PhD Programs

· Health Communication Research

· Practice and Case Studies on Health Communication

· Frontiers of Health Communication Research

· Public Opinion Research

· Media Governance

· Discourse Analysis on Mass Media Communication

Academic Works

· Political Communication in the Great Leap Forward Movement, Hong Kong Social Sciences Press Limited, 2004.

· Introduction to Communication Studies (3rd Edition), Peking University Press, 2023.

· Introduction to Public Opinion Studies (Revised Edition), Peking University Press, 2020.

Selected Papers

· "Global Health Communication: International Experience and China's Position", Global Health and Development, Peking University Press, 2025.

· "A Preliminary Study on the International Strategic Communication of the Community of Shared Health for Mankind", Journalism Lover, No. 2, 2022.

· "Health Communication is a Vital Part of Building a Comprehensive Public Health System", Exclusive Interview with People's Daily (Overseas Edition), July 29, 2020.

· "The Release of Epidemic Information from the Perspective of Holistic Governance - Also on the Evolution of China's Information Release System for Major Public Health Emergencies", New Media and Society, No. 26, 2021.

· "Medicine together with Humanities and Media: An MHM Model to Move Forward for Health Communication Studies", International Journal of Nursing Sciences, Vol. 7, Supplement 1, 2020.

· "Symbolization and Discursive Construction in Chairman Mao’s Political Communication (with the Great Leap Forward Movement as Case Study)", in Media and Politics: Discourses, Cultures, and Practices, Newcastle upon Tyne: Cambridge Scholars Publishing, 2017.

· "Opportunities and Challenges of Social Media for Government Crisis Communication and Risk Communication", Nanjing Journal of Social Sciences, No. 5, 2013.

Translated Works

· The Ordinary People and the Media (Sole Translator), written by Graeme Turner (Australia), Peking University Press, 2011.

· Skillful Doctor-Patient Communication (Chief Collaborating Translator), Chemical Industry Press, July 2009.

· Processes and Symbols: An Introduction to Communication Research, written by John Fiske, Peking University Press, 2008.

Professional Affiliations

· Vice Chair, Health Communication Committee, Chinese Association for the History of Journalism and Mass Communication

· Vice Chair, Health Communication Branch, Chinese Preventive Medicine Association

· Vice Chair, Aging Communication Branch, China Association of Gerontology and Geriatrics

· Supervisory Chairman, Public Relations Committee, Chinese Society of Higher Education

· Standing Director, Public Opinion Committee and International Communication Committee, Chinese Association for the History of Journalism and Mass Communication

· Academic Member, China International Public Relations Association

· Member of the Editorial Board, Chinese Journal of Health Education

· Editor-in-Chief, Journal of Medicine, Humanity and Media (ISSN 2817-5166)