Email:tl12@pku.edu.cn
Academic Title: Research Fellow; Tenured Associate Professor
Administrative Positions: Secretary, CPC Committee, School of Journalism and Communication, Peking University; Vice Dean, School of New Media, Peking University; Director, Internet Development Research Institute, Peking University
Education:
Bachelor of Arts, School of Information Management, Wuhan University
Master of Management, School of Information Management, Wuhan University
Ph.D., School of Journalism and Communication, Peking University
Postdoctoral Researcher, Stern School of Business, New York University
Achievements and Honors:
Dr. Li Tian is the author of six monographs and over 80 academic papers, in addition to more than 10 theoretical essays and investigative reports published in prominent media outlets such as People’s Daily and Guangming Daily. She has led over 60 research projects, funded by national and provincial/ministerial agencies, as well as commissioned by enterprises and public institutions. Dr. Tian has been recognized with numerous prestigious awards, including the First Prize for Outstanding Achievements in Scientific Research in Higher Education Institutions from Ministry of Education, the Second Prize for National Teaching Cases in Professional Master’s Programs in Journalism and Communication, and the "Advanced Individual" award for her organizational contributions at the Third World Internet Conference. Other accolades include the “Young Talent of Promise” award from the Global Times Youth Scholar Development Program, the Peking University Teaching Excellence Award, the Gold Award for Outstanding Achievements in Humanities and Social Science Research, and honors such as Outstanding Communist Party Member and Outstanding Class Advisor.She has also received the Kerry Kuok Foundation Award for Outstanding Counselor (Teaching Fund), the Industrial and Commercial Bank of China Excellent Teacher Award, and the Bank of Beijing Teaching Award Fund.
In addition to her academic contributions, Dr. Tian holds several distinguished roles, including serving as a dual-appointed expert at Zhongguancun Laboratory and an external expert at the China Electronics Cyberspace Research Institute. She is also a member of the New Media Committee of the All-China Journalists Association, a specially invited research fellow at the Cross-Straits Relations Research Center, and an expert in the Expert Advisory Group on Cybersecurity and Informatization of the Shanghai Municipal Party Committee. Furthermore, she is an expert in the Corporate Culture Expert Group of China National Petroleum Corporation, and a core faculty member for cyberspace administration education and training programs under the Cyberspace Administration of China.
New Media Studies
Social Media Studies
Frontiers in New Media Theory
Media Management and Operations
Research Methods in Communication
Sub-project “Institutional Design and Implementation Pathways for Network Content Governance with Chinese Characteristics” under the Major Project of the National Social Science Fund “Research on the Governance System and Regulatory Models for Online Content with Chinese Characteristics.”
Sub-project “Research on the Structure and Evolutionary Patterns of New Media and Its Ecosystem” under the Key Project of the National Natural Science Foundation of China “Research on Theories and Policies for New Media Development and Management.”
Sub-project “Online Content and Communication” under the project “Research on the Practice and Experience Summaries of the Chinese-Characteristic Approach to Governing the Internet,” part of the Marxist Theory Research and Construction Program.
National Natural Science Foundation of China project “Research on Social Media Management Oriented toward National Strategic Communication.”
Projects commissioned by the Publicity Department of the CPC Central Committee, including: “Special Investigation on the Guidance and Management of New Media Editors and Reporters,” “Research on Cognitive and Affective Identification with Socialism with Chinese Characteristics,” and “Research on the Development and Governance of Microblogs.”
Projects commissioned by the Cyberspace Administration of China, including: “Construction of Online Culture,” “Research on the Construction and Innovation of Online Communication Means,” “China Internet Information Almanac (2017),” “Compilation of Online Commentary Case Studies,” “Research on General Secretary Xi Jinping’s Strategic Thinking on Building China into a Cyber Power,” and “World Internet Media Development Report.”
Projects commissioned by China News Service, including: “Evaluation of the Influence of Overseas Chinese-Language Media” and “Research on Information-Sharing Cooperation.”
Project commissioned by the Beijing Municipal Press and Publication Bureau and the Beijing Game Theory Research Center: “Research on the Prevention of Minors’ Gaming Addiction Based on ‘Game Mechanism’ Interventions.”
Project commissioned by the CPC Beijing Municipal Committee’s Social Work Committee: “Research on the Formation, Diffusion, and Influence Paths of Social Emotions in Emergencies under the New Media Environment.”
“Self-reported AI literacy and gendered self-efficacy: Evidence from Chinese adolescents” [J]. Journal of Telecommunications Policy, 2026, 103152.
From Others’ Experience: International Practices in Minors’ Digital Safety and Literacy Development, Economic Science Press, February 2023.
Internet Communication Studies, Peking University Press, July 2022.
“Analyzing the competitiveness and strategies of Chinese mobile network operators in the 5G era” [J]. Telecommunications Policy, 2025-10-5.
“Platform Responsibilities in ‘Fan Community’ Governance: Connotations, Boundaries and Oversight” [J]. News and Writing (Xinwen yu Xiezuo), 2021(12): 24–30.
“Comparison of ‘Province-wide Deployment’ and ‘County-level Exploration’ Models for Building County-level Integrated Media Centers: A Case Study of County Q in Province A and County Y in Province B” [J]. Publishing & Distribution Research (Chuban Faxing Yanjiu), 2018(12): 12–17.
“The Current Situation and Characteristics of New Media Development in Taiwan” [J]. Taiwan Studies (Taiwan Yanjiu), 2017(03): 88–94.
“Global Media Transformation and Ideological Security” [J]. Global Media Journal (Quanqiu Chuanmei Xuekan), 2016, 3(04): 36–42.
“New Trends Emerging in China’s Internet Industry” [J]. Online Communication (Wangluo Chuanbo), 2016(3), sole author.
“Simulation Research on Multi-Topic-Based UGC Regulation” [J]. Journal of the China Society for Scientific and Technical Information (Qingbao Xuebao), 2015(6): 592–599.
“Internet Communication and the Competition for International Discourse Power” [J]. Journal of Beijing Union University (Humanities and Social Sciences Edition), 2010, 8(03): 116–122.
“China’s Experience in Moving Toward a Cyber Power” [N], Theoretical Channel, Guangming Online, 2019-04-22.
“Imbuing Cyberspace with Cultural Charisma” [N], People’s Daily (International Edition), 2018-01-03.
“Achieving Breakthroughs in Core Technologies” [N], People’s Daily (Observation section), 2018-06-04.
“Accelerating the Realization of the Strategic Goal of Building a Cyber Power” [N], People’s Daily (Theoretical Edition), 2017-04-18.
“The Internet Is Not Flat” [N], People’s Daily (International Edition), 2017-05-25.
“Drawing Concentric Circles to Forge Broad Consensus” [N], People’s Daily (Theoretical Edition), 2017-10-31.
“Promoting the Establishment of a New Type of Internet Governance System” [N], People’s Daily (Theoretical Edition), 2016-01-06.
“Strengthening the Social Responsibility Awareness of Internet Enterprises” [N], People’s Daily (Theoretical Edition), 2016-05-09.
“Providing Chinese Wisdom for Building a Community of Shared Future in Cyberspace” [N], People’s Daily (Theoretical Edition), 2016-11-25.
“Actively Building a National Strategic Communication System” [N], People’s Daily (Theoretical Edition), 2015-01-28.
School of Joumalism & Communication,Peking University
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