Personal Profile

Liu Dehuan (male, born 1966) holds a Ph.D. in Sociology from Peking University and is a Boya Distinguished Professor at Peking University. He currently serves as Chair of the Academic Committee of Journalism and Communication, Vice Dean of the School of Journalism and Communication, Vice Dean of the School of New Media, and Director of the Center for Market and Media Research at Peking University. He is a recipient of the Beijing Hundred Talents Program, and his monograph Theory of Age (《年龄论》) received the Third Prize of the Ministry of Education Award for Outstanding Achievements in Humanities and Social Sciences. He has also been a Visiting Scholar at Harvard University.

Earned Degree

· Havard University, Cambridge ma, US

· Visiting Scholar 2005 – 2006

· Peking University , Beijing, China

· Doctor of Philosophy in Sociology (on-the-job) 1999 – 2001

· Master of Sociology 1989 – 1992

· Bachelor of Sociology 1985 – 1989

Employment

· academic Position

· peking university, beijing, china

· Boya Distinguished Professor and Tenured Full Professor, 2024 – Present

· Level-II Professor 2020 – Present

· Professor, School of Journalism and Communication 2007 – 2014

· Associate Professor, School of Journalism and Communication, 2002 – 2007

· Lecturer, Department of Sociology 1992–2001

· Administrative and Leadership Roles

· peking university , beijing, china

· Chair, Academic Committee of Journalism and Communication 2022 – Present

· Vice Dean, School of New Media    2014 – Present

· Director, Center for Market and Media Research    2014 – Present

· Vice Dean, School of Journalism and Communication   2013 – Present

· Chair, Department of Communication, School of Journalism and Communication    2011 – 2014

· Deputy Chair, Department of Communication, School of Journalism and Communication 2007 – 2011

· Deputy Director, Center for Market and Media Research    2002 – 2013

· Deputy Director, Vanke Community Development Research Center    1997 – 1999

· Deputy Director, Center for Social Survey Research   1994 – 2000

· CAI Marketing Research Association, beijing, china

· President, (2nd term)  2011 – 2015

· President (1st term)   2007 – 2011

Research Projects and Grants

·

National and Ministerial-Level Research Projects

(Funded by the National Social Science Fund and Ministry of Education)

Research on the Construction of an Integrated All-Media Communication System

Principal Investigator, National Major Project (2020)

· Focused on constructing a unified communication infrastructure in the context of new media technologies, addressing both institutional systems and technological transformations.

GOVERNANCE MODEL OF ONLINE CONTENT WITH CHINESE CHARACTERISTICS

Sub-project Leader, National Major Project (2018)

· Led the sub-project on content generation and dissemination mechanisms, analyzing the structure, drivers, and governance of public opinion in China’s digital environment.

THE IMPACT AND GUIDANCE OF ONLINE GAMES ON ADOLESCENTS

Principal Investigator, Key Project (2015)

· Conducted pioneering research combining behavioral science and game studies to assess the impact of online gaming on youth development and policy guidance strategies.

INFLUENCE AND UTILIZATION OF NEW MEDIA ON PUBLIC OPINION

Sub-project Leader, MOE Major Project in Philosophy and Social Sciences (2008)

· Led the sub-project on mobile internet’s impact on public opinion, contributing to early scholarly understanding of mobile communication’s influence on societal discourse.

ENHANCING CHINA’S CULTURAL SOFT POWER IN INTERNATIONAL COMMUNICATION

Sub-project Leader, National Major Project (2008)

· Participated in national-level strategy design aimed at strengthening China’s international communication effectiveness through cultural diplomacy and media soft power.

Collaborative and Applied Research Projects

(Government, Industry, and Longitudinal Studies)

THE MOBILE HUMAN: A PANORAMIC STUDY OF THE MOBILE INTERNET

Principal Investigator, Longitudinal Independent Research Project (2009–2021)

· Conducted a 12-year nationwide study tracking mobile internet users, establishing China’s only long-term behavioral database for mobile media consumption and lifestyle patterns.

DEVELOPING INNOVATIVE INTEGRATED EXHIBITIONS TO BOOST THE BIG DATA INDUSTRY

Principal Investigator, Government-Academic Collaboration (Guiyang Municipal Government (2021)

· Designed cross-platform exhibition strategies to facilitate digital transformation and media convergence within the emerging big data industry ecosystem.

DEVELOPMENT STRATEGY OF THE INTERNET INDUSTRY FROM A MESO-ECONOMIC PERSPECTIVE: A CASE STUDY OF SUB-PROVINCIAL CITIES

Principal Investigator, Policy Consulting Project (Harbin Municipal Government ( 2019)

· Proposed digital economy development strategies tailored to local governments’ media convergence processes, based on meso-level economic and communication analysis.

INTERNET ADVERTISING RESEARCH COLLABORATION

Lead Researcher, Industry-Academia Joint Project (China Advertising Association) ( 2019)

· Investigated algorithmic personalization and user profiling in digital advertising, enhancing understanding of ad recommendation models in the era of big data.

CROSS-SECTOR INDUSTRY AND ACADEMIC COLLABORATIONS

Lead Researcher, Horizontal Projects with Leading Institutions ( Ongoing)

· Has collaborated extensively with major companies and organizations including Huawei, Tencent, Baidu, ByteDance, NetEase, Sina, Liepin, Guazi, Ganji, Sohu, Jiubang Digital, CCTV, China Youth Foundation, CUHK, the World Bank, China Life, and others, contributing to interdisciplinary innovation in communication, media technology, and public research.

Published Books

1. Liu, Dehuan 刘德寰, Meng Yanfang 孟艳芳, Wang Yuanxin 王袁欣, et al. Quan meiti chuanbo tixi goujian yanjiu 全媒体传播体系构建研究 [Research on the Construction of an Integrated Media Communication System]. Beijing: Social Sciences Academic Press (China), 2025.

2. Liu, Dehuan 刘德寰, Li Xuelian 李雪莲, et al. Cong tianye dao fangjian: Wangluo youxi dui qingshaonian fazhan de yingxiang jiqi yindao yanjiu 从田野到房间：网络游戏对青少年发展的影响及其引导研究 [From the Field to the Bedroom: The Impact of Online Games on Adolescent Development and Guidance]. Beijing: Peking University Press, 2024.

3. Liu, Dehuan 刘德寰, Fu Jie 傅杰, Cui Kai 崔凯. Meiyou jixian de weilai: Shoujiren quanmian jiegou chanye 没有极限的未来：手机人全面结构产业 [A Future without Limits: The Comprehensive Industrial Structure of the Mobile People]. Beijing: China Machine Press, 2014.

4. Liu, Dehuan 刘德寰, Chen Huafeng 陈华峰, Ren Dongjin 任东瑾, Cui Kai 崔凯. Toushi dianshang: Wangluo gouwu xiaofeizhe yanjiu 透视电商：网络购物消费者研究 [E-Commerce in Perspective: Research on Online Shopping Consumers]. Beijing: J China Machine Press, 2013.

5. Liu, Dehuan 刘德寰, Cui Kai 崔凯, Liu Xiangqing 刘向清. Dianfu yu chongzheng: Shoujiren de qunluo yu youmu 颠覆与重整：手机人的群落与游牧 [Disruption and Reorganization: Communities and Nomadism of the Mobile People]. Beijing: China Machine Press, 2013.

6. Liu, Dehuan 刘德寰, Liu Xiangqing 刘向清, Cui Kai 崔凯, Jing Jing 荆婧. Zhengzai fasheng de weilai: Shoujiren de zuqun yu qushi 正在发生的未来：手机人的族群与趋势 [The Future in Progress: Groups and Trends of the Mobile People]. Beijing: China Machine Press, 2012.

7. Liu, Dehuan 刘德寰, Ji Fei 季飞, Li Xia 李夏. Yinhangye de hulianwang zhi lu 银行业的互联网之路 [The Internet Path of the Banking Industry]. Beijing: China Machine Press, 2012.

8. Xie, Xinzhou 谢新洲, ed.; Liu, Dehuan 刘德寰, assoc. ed. Meijie jingying guanli anli fenxi 媒介经营管理案例分析 [Case Studies in Media Management]. Beijing: Peking University Press, 2010.

9. Liu, Dehuan 刘德寰, ed. Xiandai shichang yanjiu 现代市场研究 [Modern Market Research]. Beijing: Higher Education Press, 2005; 2nd ed., 2007. (National-Level Planned Textbook during China’s Tenth Five-Year Plan)

10. Liu, Dehuan 刘德寰. Nianling lun 年龄论 [Theory of Age]. Beijing: China Industry & Commerce Associated Press, 2007.

11. Liu, Dehuan 刘德寰, ed. Shichang yanjiu yu yingyong 市场研究与应用 [Market Research and Applications]. Beijing: Peking University Press, 2006.

12. Liu, Dehuan 刘德寰. Shichang diaocha jiaocheng 市场调查教程 [Market Research Methods]. Beijing: Economic & Management Publishing House, 2006.

13. Liu, Dehuan 刘德寰. Shichang diaocha 市场调查 [Market Research]. Beijing: Economic & Management Publishing House, 1998.

14. Liu, Dehuan 刘德寰, et al. Zhongguoren dushu shenghuo toushi 中国人读书生活透视 [An Insight into Chinese Reading Life]. Guilin: Lijiang Publishing House, 1997.

Refereed Publications and Submitted Articles

Published over 140 articles, mainly including:

1. Liu, Dehuan 刘德寰. “Guanyu wenjuan de tixing sheji” 关于问卷的题型设计 [On the Design of Questionnaire Item Types]. Sociological Studies 社会学研究 (March 1995)

.2. Liu, Dehuan 刘德寰. “Zhongguo hulianwang fazhan de chuangxin yu kuosan” 中国互联网发展的创新与扩散 [Innovation and Diffusion in the Development of China’s Internet]. Advertising Panorama (Theoretical Version) 广告大观（理论版） no. 2 (2007)

.3. Liu, Dehuan 刘德寰. “Shangwang, dushu shijian yu cuhuaji” 上网、读书时间与催化剂 [Internet Use, Reading Time, and Catalysts]. Advertising Panorama (Theoretical Version) 广告大观（理论版） no. 6 (2007). (The article was read out at the News Communication sub-forum of the Beijing Forum (2007) on "Harmony and Common Prosperity of Civilizations - Diversified Development Models of Human Civilization: Multiculturalism, Harmonious Society and Optional Modernity: New Media and Social Development".)

4. Liu, Xiangqing 刘向清, and Liu, Dehuan 刘德寰. “‘Piao yidai’ diaocha zongshu” “‘飘一代’调查综述” [A Review of the ‘Floating Generation’ Survey]. New Weekly 新周刊 (1998)

.5. Dehuan Liu,Xuelian Li. Children born in July and August: a study on the age regulation in primary school and student’s education access and development. The Journal of Chinese Sociology 3.1 (2016): 22.

6. Liu, Dehuan 刘德寰, and Chen Siluo 陈斯洛. “Guanggao chuanbo xin faze” 广告传播新法则：从 AIDMA、AISAS 到 ISMAS [New Rules of Advertising Communication: From AIDMA and AISAS to ISMAS]. Advertising Panorama (Comprehensive Version) 广告大观（综合版） (April 2013)

.7. Cui, Kai 崔凯, Liu, Dehuan 刘德寰, and Yan Xidi 燕熙迪. “Shijian jilei, yonghu xingwei yu niming shequ ziben” 时间积累、用户行为与匿名社区资本——基于豆瓣网网络爬虫的分析 [Time Accumulation, User Behavior, and Anonymous Community Capital: A Web-Crawling Analysis of Douban]. Youth Studies 青年研究, no. 1 (2017). (Reprinted in full in the News and Communication section of the Renmin University Reprint Materials)

8. Liu, Dehuan 刘德寰, and Xiao Yi 肖轶. “Qingshaonian fei dianzi youxi wanjia de zuqun tezheng” 青少年非电子游戏玩家的族群特征 [Group Characteristics of Adolescent Non–Video Game Players]. Journal of Hangzhou Teachers College (Social Sciences Edition) 杭州师范大学学报（社会科学版） no. 5 (September 2014). (Reprinted in full by Jiaoyu Kexue Wenzhai in June 2016, and also in the Youth Guide of the China Social Science Excellence)

9. Liu, Dehuan 刘德寰, and Cui Chen 崔忱. “Wangluo zai shijian weidu shang dui chuantong meijie tichu de tiaozhan” 网络在时间维度上对传统媒介提出的挑战——基于网络媒介使用时间超越传统媒介 [Challenges Posed by the Internet to Traditional Media in the Temporal Dimension: Evidence from Media Use Time]. Advertising Panorama (Comprehensive Version) 广告大观（理论版）, no. 6 (2010). (Included in the Renmin University Reprint Materials Journalism and Communication, Issue 8, 2022.

)10. Liu, Songyin 刘松吟, and Liu, Dehuan 刘德寰. “Qu lianjie yu fei lianjie” 去联接与非联接：微信朋友圈非使用的技术可供性与用户能动性 [Disconnection and Non-Connection: Technological Affordances and User Agency in the Non-Use of WeChat Moments]. News and Writing 新闻与写作 (May 2022). (Included in the Renmin University Reprint Materials Journalism and Communication, Issue 8, 2022.

)11. Liu, Dehuan 刘德寰, and Zhao Jinghe 赵竞鹤. “Shendu fangtan yu caifang de chayi” 深度访谈与采访的差异

[Differences between In-Depth Interviews and News Interviews]. Journalism Lover 新闻爱好者 no. 3 (2024). (Reprinted in Xinhua wenzhai.

)12. Li, Xuelian 李雪莲, and Liu, Dehuan 刘德寰. “Zhigou miuwu: Shejiao wangluo zhong zhishi huoqu de jiegouxing beilun” 知沟谬误：社交网络中知识获取的结构性悖论 [The Knowledge Gap Fallacy: Structural Paradoxes of Knowledge Acquisition in Social Networks]. Journalism & Communication 新闻与传播研究 25, no. 12 (2018): 5–20, 126.

13. Liu, Dehuan 刘德寰, and Hong Xinyi 洪馨仪. “Gainianhua de shehui shishi” 概念化的社会事实：对麦克卢汉媒介观的批判 [Conceptualized Social Facts: A Critique of McLuhan’s Media Theory]. Journalism and Mass Communication新闻界, no. 5 (2024)

.14. Wang, Yuanxin 王袁欣, and Liu, Dehuan 刘德寰. “Hunhe jineng yu renji xiezuo” 混合技能与人机协作：人工智能社会职业风险前瞻及新闻传播人才培养路径转型 [Hybrid Skills and Human–Machine Collaboration: AI-Induced Occupational Risks and the Transformation of Journalism and Communication Talent Training]. China Publishing Journal 中国出版 20 (2023): 29–34.

15. Liu, Dehuan 刘德寰, and Meng Yanfang 孟艳芳. “Meiti bianjie de mohu” 媒体边界的模糊：从消费者行为视角看信息传播趋势 [The Blurring of Media Boundaries: Information Dissemination Trends from a Consumer Behavior Perspective]. Editorial Friend编辑之友 (June 2022)

.16. Liu, Dehuan 刘德寰, and Wang Yuanxin 王袁欣. “Yidong hulianwang shidai jiankang xinxi huoqu xingwei de zuqun yanjiu” 移动互联网时代健康信息获取行为的族群研究 [Group Differences in Health Information Acquisition in the Mobile Internet Era]. Global Media and China 现代传播 42, no. 11 (2020): 141–47.

17. Liu, Dehuan 刘德寰, and Zhao Jinghe 赵竞鹤. “Gouzhu xinwen chuanbo yanjiu de fangfa jixian” 构筑新闻传播研究的方法基线 [Establishing a Methodological Baseline for Journalism and Communication Studies]. Media 传媒 20 (2023): 14–17.

18. Zhang, Han 张涵, and Liu, Dehuan 刘德寰. “Cong gongju dao huoban” 从工具到伙伴：人机协同的伦理转变与权力重构 [From Tools to Partners: Ethical Shifts and Power Restructuring in Human–Machine Collaboration]. Qingnian jizhe 青年记者, no. 7 (2025)

.19. Liu, Dehuan 刘德寰, and Cheng Xinyi 程馨仪. “Gongju yilai de renzhi fengxian” 工具依赖的认知风险——ChatGPT工具性与创造性迷思 [Cognitive Risks of Tool Dependence: Instrumentality and Creativity Myths of ChatGPT]. Qingnian jizhe 青年记者, no. 3 (2024)

.20. Liu, Dehuan 刘德寰, and Hong Xinyi 洪馨仪. “Yiyi hulianwang de xingqi” 意义互联网的兴起——ChatGPT开启互联网第三次革命 [The Rise of the Meaningful Internet: ChatGPT and the Third Internet Revolution]. Editorial Friend 编辑之友 9 (2023): 42–49.

21. Liu, Dehuan 刘德寰, and Zhu Qi 朱琦. “Dianfu yu chongsu” 颠覆与重塑：下一代人工智能的传播学意义 [Disruption and Reshaping: The Communicative Significance of Next-Generation Artificial Intelligence]. Journalism Lover 新闻爱好者 9 (2023): 4–10.

22. Wu L, Cai Y, Liu D. Online shopping among Chinese consumers: An exploratory investigation of demographics and value orientation[J]. International journal of consumer studies, 2011, 35(4): 458-469.

Courses Taught

Special Topics in Research Methods

School of Journalism and Communication, Lecturer (2014–Present)

Western Social Theory

School of Journalism and Communication, Lecturer (2014–Present)

Research Methods in Journalism and Communication

School of Journalism and Communication/ School of Journalism and Communication, Lecturer ( 2014–Present)

Market Research

Undergraduate-level, School of Journalism and Communication, Lecturer (2002–Present)

Research Methods in Communication Studies

Postgraduate-level, Lecturer ( 2010–2013)

Advanced Statistics

Postgraduate-level, Lecturer (2003–2010)

Media Analysis

Postgraduate-level, Lecturer (2002–2010)

Social Survey Research Methods

Undergraduate-level, School of Journalism and Communication, Lecturer (2002–2014)

Advertising Planning

Undergraduate-level, School of Journalism and Communication, Lecturer (2001–2010)

Fundamentals of Data Analysis (SPSS),

Postgraduate-level, Department of Sociology, Lecturer (2001–2008)

Data Analysis

Postgraduate-level, Department of Sociology, Lecturer (1997–2000)

Organizational Sociology

Undergraduate-level, Department of Sociology, Lecturer ( 1996)

Market Research

School of Arts (Compulsory Course), Lecturer (1995–2001)

Market Research / Market Analysis and Forecasting / Market Research Internship

Taught for College Students, School of Applied Arts and Science, Lecturer (1995–2000)

Social Survey Research Methods

Taught for Undergraduate & Extension Program, Department of Sociology, Lecturer (1992–1996)

Market Research

Undergraduate-level, Department of Sociology, Lecturer ( 1992–2001)